The previous few days have introduced – from the attitude of music rightsholders, not less than – the welcome news that the flagship value for YouTube Music (and YouTube Premium) is being elevated in the US.
We’ve not but, nonetheless, heard a peep from Spotify about a rise within the month-to-month price-tag for its particular person Premium subscription tier within the US.
That appears prefer it’s about to alter.
The Wall Road Journal reports today (July 21) that Spotify is ready to announce value raises subsequent week, with its flagship particular person subscription product growing in the US from USD $9.99 monthly to $10.99 monthly – the identical rise that Apple Music enacted for its service in October last year.
The WSJ moreover experiences that comparable Spotify value will increase are anticipated to hit “dozens of markets” across the globe within the months forward.
Figures recently revealed by the National Music Publishers’ Association (NMPA) instructed that Spotify counted 44.4 million paying subscribers in the US as of the tip of February.
On the identical juncture, instructed the NMPA figures, Apple Music had 32.6 million US-based subscribers, with Amazon Music on 29.3 million.
Along with these subscriber stats, on the NMPA’s annual assembly – which passed off on June 14 – the commerce physique’s CEO and President, David Israelite, revealed what he known as a “very important announcement” about two of those companies.
In response to Israelite: “When Amazon and Apple raised their subscription costs, not solely did they not lose subscribers – they skilled subscriber progress.”
In This fall final yr, Apple Music announced that it was upping its commonplace month-to-month subscription value from USD $9.99 to $10.99 within the US, and GBP £9.99 to £10.99 within the UK. It additionally elevated the value of its Household Plan in each territories.
In January, Amazon Music confirmed to prospects that, like Apple, it will be elevating its commonplace particular person Amazon Music Unlimited month-to-month subscription value from $9.99 to $10.99 within the US, and from £9.99 to £10.99 within the UK.Music Enterprise Worldwide