Q&A: Former Walt Disney Imagineer on creating immersive experiences for healthcare



Imagineering is the analysis and growth arm of The Walt Disney Firm, which is liable for creating, designing and setting up Disney theme parks, merchandise growth, Disney video games and different sights globally.  

Joe Lanzisero, former Walt Disney Imagineer and present VP of Zeitgeist Design & Manufacturing, sat down with MobiHealthNews to debate the creation technique of constructing immersive worlds and the way these strategies can be utilized to design experiences to enhance affected person care. 

MobiHealthNews: How does your expertise as a Walt Disney Imagineer affect how you’ll make an immersive expertise for healthcare?

Joe Lanzisero: I’ve consulted for a couple of completely different folks, two firms. It’s possible you’ll be conversant in Reimagine Nicely. One other Imagineer, longtime buddy and colleague from Imagineering, Roger Holzberg, has been concerned with that for a very long time and has had me seek the advice of with them extra on the bodily design facet, how we create environments and locations, particularly for youthful kids. 

A giant chunk of the work that I did at Disney was in designing kids’s areas; I designed the unique Toontown. I did kids’s areas on cruise ships. So, I’ve an understanding of the sorts of environments and the sorts of actions in a theme park. 

Then, in fact, working with Roger, we needed to perceive, how does that translate–largely about, , how horrible [the patient] expertise may be for a small youngster. We created a journey even earlier than they received their on-line expertise–working with the docs, working with the dad and mom, then as soon as they received into the hospital expertise, seeing what we may do. Quite a lot of it’s about distractions. In order that was one piece of my work within the sector.

MHN: Are you looking for to design immersive experiences for healthcare?

Lanzisero: Completely. It was attention-grabbing that throughout the pandemic, when theme parks have been closed, most of them have been closed, and lots of people in our business began turning to healthcare and different kinds of institutional issues.  

It is making use of what I realized at Disney about simply realizing the experiential journey that folks undergo and the way they react to completely different sorts of experiences. And since I had a broad base of design challenges, like I stated, from cruise ships to resorts to darkish rides, with every of them, I needed to assume and, particularly at Disney, you at all times had to consider your entire customers, and that was from little youngsters to older folks and all the pieces in between.

MHN: There’s quite a bit to consider relating to designing experiences for healthcare. Take psychiatric care, for instance; you do not need to set off a traumatic reminiscence inadvertently. How would you discover creating experiences for numerous sectors of healthcare?

Lanzisero: I might do the identical factor I at all times did on each mission–you must turn into an skilled, and also you turn into an skilled by speaking to specialists. So, instantly, I might sit with the psychiatric docs, perceive what the triggers are, and perceive what they’re searching for when it comes to what sort of experiences we will create.

MHN: There’s a variety of discuss in healthcare about AI and the way, ultimately, the expertise might be able to design immersive experiences on the fly. As a designer, what do you consider AI having a hand in creating these experiences?

Lanzisero: I’m not afraid of it. I feel it should be one other superb instrument. I feel again to when computer-aided design began taking place in CAD drawing. Folks stated, “Okay, that is it, that is the top of designers.” However no, I imply, you continue to want all of the issues that you just and I are speaking about. You first want that human engagement of individuals speaking and understanding what you are fixing for, after which you consider what instrument you’re going to use that is going to work finest to get the outcomes you want. And one in all them could also be AI. It might be speaking with different folks. It might be going to a different consulting agency. So, I at all times strive to think about it in broad phrases.

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