LyricFind, a lyric licensing and knowledge companies firm, has acquired Belfast-based Rotor Movies, increasing its portfolio of lyric-based options and supporting its latest push into the video creation market.

Rotor Videos is an organization that gives instruments and assets for musicians and labels to create music movies shortly and simply. 

Its platform permits musicians and labels to make a music video by including music, importing clips, choosing an modifying model, including photographs and paintings, textual content and lyrics, and making use of filters and visible FX mechanically. Along with music movies, artists may also make visualizer movies, promo movies, Spotify Canvas movies, Apple Movement Artwork, and extra by means of Rotor.

The corporate says its applied sciences have been constructed by a workforce of engineers, musicians and video administrators who’ve developed video tech for Google and YouTube, directed and edited music movies for Oasis, Primal Scream and Coldplay, and those that have managed main document labels.

On the peak of the COVID-19 lockdowns, Rotor Movies introduced a 161% jump in B2C app income and a 55% surge in person registrations.

For LyricFind, the acquisition of Rotor means entry to extra instruments aimed toward unbiased artists and labels. The acquisition enhances its present Lyric Video creation platform.

Following the merger, the Rotor Movies workforce will proceed to be led by its Founder and CEO, Diarmuid Moloney, who will report back to Darryl Ballantyne, LyricFind’s Founder and CEO.

“Video is a big a part of how artists develop and interact with followers, and the urge for food for video is seemingly insatiable,” mentioned Ballantyne. “We’ve lengthy admired the Rotor Movies platform, and their resolution is a good match with the LyricFind portfolio. We’re delighted to welcome the Rotor Video workforce to the LyricFind household.” 

“We’ve lengthy admired the Rotor Movies platform, and their resolution is a good match with the LyricFind portfolio. We’re delighted to welcome the Rotor Video workforce to the LyricFind household.” 

Darryl Ballantyne, LyricFind

Moloney provides, “We’re thrilled to be becoming a member of the LyricFind workforce. LyricFind’s lengthy historical past of serving rights holders suits completely with our targets, and we’re excited to convey an enhanced video product to their providing. LyricFind shares our imaginative and prescient for the Rotor applied sciences and may unlock the complete potential of our merchandise. We’re very enthusiastic about our future collectively.”

“LyricFind’s lengthy historical past of serving rights holders suits completely with our targets, and we’re excited to convey an enhanced video product to their providing.”

Diarmuid Moloney, Rotor Movies

Along with the Rotor acquisition, LyricFind additionally introduced that it has partnered with CD Baby, an unbiased music distributor owned by Downtown Music Holdings, to launch integrations of each the Rotor Movies instrument and LyricFind’s Lyric Video Enterprise resolution.

The partnership will permit CD Child artists to shortly create video content material straight on the CD Child platform.

“We’re excited to collaborate with the LyricFind and Rotor groups, bringing built-in video creation capabilities to CD Child.” CD Child President Scott Williams mentioned.

The developments comply with practically 50% development in LyricFind’s income and lyrics catalog in 2022. The corporate has additionally considerably elevated its royalties paid to publishers and songwriters, the corporate mentioned.

With over 19 years in enterprise, LyricFind has entry to greater than 100,000 catalogs and over 10 million music lyrics. The corporate has partnered with platforms reminiscent of TikTok, Amazon, Google, Xperi, YouTube, Deezer, Pandora, and others.

On high of Lyric Movies – a platform able to producing lyric movies inside seconds – LyricFind’s options embrace LyricIQ, which employs a mix of AI and handbook evaluation to supply lyrics understanding.

Music Enterprise Worldwide