When Taylor Swift’s Eras tour rolls into Singapore subsequent 12 months, Rjay Ignacio stated he’ll be there — whether or not he has a ticket or not.

“Taylor Swift has an enormous fan base in Asia,” the YouTube content material creator from Pasig Metropolis, Philippines stated. “So the chance may be very small to get a ticket.”

However that is not stopping him from making journey plans, he stated.  

“If I am not in a position to get a ticket, I am nonetheless going to Singapore,” he stated. “I will [the] car parking zone simply to listen to and really feel” the efficiency.

Touring to attend occasions elevated this 12 months, in line with a Could report by Deloitte entitled “The Experience Economy Endures.”

Based mostly on a survey of some 3,500 Individuals, the report famous that the most typical motivators to journey — spending time with family members and rest — have remained comparatively regular.

“Nevertheless, 2023 noticed a soar in motivations probably suppressed by the pandemic — like particular occasions and romantic getaways,” it stated.

The pandemic halted journey and main sports activities and musical occasions, but “there may be undoubtedly a rebound taking place now,” stated San Francisco resident Farhan Abrol, who attended the French Open and Wimbledon previously month.

“I really feel like luxurious is a standard motive to journey,” he stated. But it is “not one thing that appears to resonate with millennial methods to spend cash.”

For this age group, he stated it is extra about “tales over stuff.”

Bangkok resident Kanyarat Teawprasong secured tickets to see Swift carry out in Singapore throughout a much maligned ticket pre-sale final week, the place on-line queues topped greater than 1 million.

Now she and her boyfriend are planning a three-day journey to Singapore, which can be her fifth time visiting the city-state — “all the time for concert events,” she stated.

“The primary stamp on my passport was for attending concert events,” she instructed CNBC Journey.

“I am somebody who actually enjoys going to concert events, particularly in Korea, Japan, Taiwan, Hong Kong and Singapore.”

Often, a few of her favourite teams come to Thailand, however she chooses to see them elsewhere for the journey expertise, she stated.

Plus, “typically the rationale I attend concert events overseas is to safe one of the best seats.”

With extra folks prepared to journey overseas for main occasions, cities that appeal to top-billed occasions like Singapore — Swift’s sole tour stop in Southeast Asia — will see hundreds of thousands in international money flood into its accommodations, eating places and vacationer points of interest.

Swifties, or Taylor Swift followers, spend a median of $1,330 on tickets, meals and journey, in line with the analysis firm QuestionPro. However these touring internationally are more likely to spend far more, a reality exacerbated by rising travel costs, which frequently climb even greater round high-profile occasions.

Firms are springing as much as cater to those vacationers, packaging occasion tickets with lodge stays, meet-and-greets, golf and different actions.

The leisure firm Reside Nation launched Vibee in April. It is promoting packages to attend Austin Metropolis Limits Music Competition in October (from $1,366), in addition to a “VIP Expertise” to attend U2:UV’s shows in Las Vegas later this 12 months (from $1,535), in line with its web site.

“A few of our worldwide curated occasions embrace Dancing on the Sand, a weekend getaway within the Bahamas headlined and curated by Lionel Richie,” Vibee’s president Harvey Cohen instructed CNBC Journey.

“We anticipate that the intersection of music and journey will solely proceed to strengthen.”