Hundreds of thousands of individuals throughout the U.S. and Canada have been underneath air quality alerts and warnings, as smoke from Canadian wildfires has smothered northeastern U.S. cities equivalent to New York and Washington, D.C., in latest weeks, even reaching Chicago and components of the Midwest.

As residents wrestle to deal with the hazy situations, demand for air purifiers has been surging, experiences say.

Raymond James analyst Olivia Tong just lately raised her FY 2024 adjusted earnings and core gross sales estimates for Helen of Troy (NASDAQ:HELE), citing demand for Honeywell (NASDAQ:HON) air purifiers.

Tong stated the upper estimates “mirror our expectation for increased gross sales of Honeywell (HON) air purifiers on account of the Canadian wildfires, partly offset by an expectation for elevated promotion because of muted demand in home-related classes,” Tong wrote, including that in earlier years, California wildfires led to an estimated $30M gross sales enhance for Helen of Troy (HELE).

As extra wildfires burn uncontrolled all through the world, “services and products that forestall or extinguish main fires will proceed to be in demand,” in line with ETF specialist ProcureAM, whose Procure Catastrophe Restoration Technique ETF’s (FIXT) holdings embrace corporations concerned in wildfire response, prevention and restoration.

Examples embrace specialist car producer REV Group (REVG), fireplace truck maker Oshkosh (OSK), infrastructure consulting agency AECOM (ACM) and threat analytics know-how supplier Verisk Analytics (VRSK).

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