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The Head of WhatsApp Will Cathcart denied a report from Monetary Instances that mentioned that the Meta Platforms’ (NASDAQ:META) unit was exploring commercials because it sought to spice up income.
“This @FT story is fake. We aren’t doing this,” said Cathcart in a social media publish on X.
The Monetary Instances report, citing sure folks with data of the matter, mentioned that groups at Meta have been discussing whether or not to indicate adverts in WhatsApp for the primary time. The discussions explored displaying adverts in lists of conversations with contacts on the WhatsApp chat display screen.
Meta was additionally pondering whether or not to cost a subscription charge to make use of the messaging platform ad-free however many insiders are towards the transfer, as per the FT report.
The Monetary Instances famous that forward of the story’s unique publication a WhatsApp spokesperson didn’t deny that the thought had been mentioned.
“We are able to’t account for each dialog somebody had in our firm however we’re not testing this, engaged on it and it’s not our plan in any respect,” WhatsApp mentioned, in line with the FT report.
Fb acquired WhatsApp, which has all the time been a free chat app, in 2014 for $19B.