Home News ‘Twitter Hit By 2 Issues. One Is The Elon Musk Issue…’

‘Twitter Hit By 2 Issues. One Is The Elon Musk Issue…’

‘Twitter Hit By 2 Issues. One Is The Elon Musk Issue…’


Elon Musk purchased and instantly took over the administration at Twitter every week in the past.

New Delhi:

On a day when new proprietor Elon Musk began mass layoff at Twitter, together with half the India workers being sacked, Twitter’s former India head Manish Maheshwari mentioned he was not anticipating this “to occur this rapidly”.

Twitter has been hit by two issues on the identical time, he informed NDTV.

“One is the upcoming recession — corporations have been tightening their belts. However on this case there’s the entire Elon issue and the strain he is dealing with to convey issues right into a significantly better form than what he has inherited,” mentioned Mr Maheshwari, who held the Twitter place till a 12 months in the past.

Talking on the 8-dollar cost plan for verified handles, moreover the sackings and different deliberate cost-cutting, he pointed in direction of a normal pattern of “going in direction of profitability”.

“We have seen that within the startup world in India and in addition globally,” he mentioned.

Whereas the variety of individuals laid off in India was not instantly obtainable, sources mentioned staff within the gross sales, engineering and partnerships divisions have been “affected”, aside from the 2 departments that have been disbanded. In all, greater than 50 per cent of the workforce of about 200 has been sacked, sources mentioned.

Twitter India’s product head Shirish Andhare has eliminated his designation from his Twitter bio however not responded to media queries, Cash Management reported.

On the rationale behind modifications coming in large and quick — Elon Musk took possession only a week in the past — Mr Maheshwari mentioned, “I feel one factor is obvious. There’s a little bit of consolidation… that crucial features will likely be carried out centrally, comparable to engineering and content material moderation.” This implies much less give attention to regional specifities.

“Often such issues take time. There’s a information switch and handover-takeover of features. Right here it appears they’ve taken a high-level view that ‘okay, are you engaged on a crucial product, and are you engaged on a crucial income stream or set of shoppers?’ If the reply is not any, you have been laid off,” he defined.

“I feel its fairly harsh and broad-brushed,” he added.

He described the work tradition on the firm when he was there. “We stood up for one another. There was a give attention to studying and in addition instructing. There was a give attention to constructing one thing with native context in thoughts. All that’s altering.”

Requested about advertisers holding again Twitter advert spend as content material moderation takes a beating on account of workers cuts specifically, he mentioned “model security” is vital to advertisers. “They should ensure that their adverts are proven subsequent to the correct of content material.”

Content material moderation — flagging or taking down deceptive and hate content material, for instance — has suffered ever since Elon Musk took over. He has mentioned “activists” who’re towards free speech have misled corporations.



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