UK-born artist advertising platform un:hurd has introduced two new senior appointments, with revered music business executives Paul Trueman and Hazel Savage becoming a member of the platform.
Trueman joins within the newly created position of COO, whereas Savage joins on the corporate’s Board of Administrators.
The information follows the corporate’s latest seven-figure funding spherical led by Kobalt Music’s founder and Chairman, Willard Ahdritz.
Paul Trueman joins within the newly created position of COO, tasked with constructing out un:hurd’s automated and bespoke advertising options and enterprise methods, alongside specializing in organizational construction and processes because the “firm readies for scale”, in accordance with a media launch.
Previous to becoming a member of un:hurd, Trueman was Basic Supervisor at AWAL, working the UK and Worldwide advertising and promotion groups.
Having began in 2013 when AWAL was a division of Kobalt Music Group, he helped scale the corporate globally and oversaw the worldwide advertising campaigns for the likes of Little Simz, Gerry Cinnamon, Lauv, lady in purple, Nick Cave & The Unhealthy Seeds, Tom Misch and plenty of extra.
Hazel Savage, in the meantime, has joined the un:hurd Board of Administrators, providing “technique, perception and huge expertise”, in accordance with the corporate.
The exec’s firm, Musiio was lately acquired by SoundCloud the place she works as VP of Music Intelligence.
un:hurd says that it makes use of proprietary expertise and AI to show music and social knowledge into “impactful promotional campaigns” for artists and labels.
The platform has labored with what it says are “a number of the greatest artists and influential document labels on this planet”, alongside partnering with over 25,000 rising artists to develop and develop their audiences and careers.
“I couldn’t be extra thrilled to affix Alex and the unhurd group on this thrilling journey!”
Paul Trueman stated: “I couldn’t be extra thrilled to affix Alex and the un:hurd group on this thrilling journey! As our business continues to evolve at such a speedy tempo, unbiased artists, labels and managers want a associate that may actually ship for them.
“un:hurd focus and emphasis on constructing knowledge led advertising and promotion instruments from each a tech and boutique perspective is really distinctive and guarantees to degree the taking part in subject for artists at each stage of their profession.”
“I believe Alex and I’ve actually complimentary expertise and dealing kinds, so when Alex requested me to go all in it was a simple alternative!”
Hazel Savage, VP of Music Intelligence, SoundCloud, added: “I used to be delighted to be requested to affix the unhurd Board of Administrators. Alex and I’ve been working collectively carefully for some time since I invested within the firm as an ‘angel’, I believe Alex and I’ve actually complementary expertise and dealing kinds, so when Alex requested me to go all in it was a simple alternative!
“I can’t wait to look at unhurd develop over the subsequent 12 months, it actually does really feel like an incredible place to be. And with an incredible new employees, together with Paul onboard, I really feel like unhurd could be very properly positioned for achievement.”
“The expertise that Paul and Hazel deliver to the desk from each a advertising, administration and tech background is invaluable to unhurd.”
Alex Brees, un:hurd
Alex Brees, founder and CEO of un:hurd, stated: “The expertise that Paul and Hazel deliver to the desk from each a advertising, administration and tech background is invaluable to unhurd.
“We’re scaling rapidly, and consistently innovating and so to have the likes of Hazel and Paul supporting our development alongside our buyers permits us to make smarter choices, quicker which in flip helps us proceed with our progress with pace and warning in equal measures.”Music Enterprise Worldwide