Now Consider muscle tissue in on majors in Germany


Final yr, Believe calculated it was France’s No.2 largest recorded music firm in 2021 when it comes to annual distribution market share of frontline home artist albums.

That was in accordance with Consider’s calculations based mostly on High 200 annual chart knowledge from market monitor SNEP (through the Official Charts firm).

Now the corporate has made one other spectacular declare based mostly on market knowledge.

Consider says it was the third largest recorded music firm within the German music streaming market based mostly on native repertoire in 2022, behind Universal Music and Sony Music in first and second place, respectively. (Simply to reiterate: that is for home artists solely, and doesn’t embrace worldwide repertoire.)

Consider, the France-born distribution and companies firm (and proprietor of labels reminiscent of Germany-based Nuclear Blast), says that it made its calculation by analyzing market knowledge from GFK for the interval between January and June 2022.

The corporate says that it analyzed the High 10,000 streaming artists manually and categorized an artist as ‘native’ in the event that they had been based mostly in Germany, Austria, or Switzerland.

Consider says that the High 10,000 artists represents 78% of the full worth of the German streaming market.

Chatting with Germany-based music commerce paper, MusikWoche, Thorsten Freese, Managing Director for Consider Germany, defined [translated] the corporate’s analysis methodology: “Measuring market shares by native content material shouldn’t be one thing that GfK does routinely,” he mentioned.

“We manually filtered out worldwide artists like Ed Sheeran from the official knowledge and appeared solely at native acts. We then calculated our market shares on this foundation.”

He defined additional in his MusikWoche interview that Consider is “pushed primarily by the native market” in Germany and that “accordingly, we have a look at our efficiency very particularly when it comes to home acts that we cater to in Germany”.

Freese added: “Our personal surveys present Consider because the third largest firm within the German streaming market. So we’re already forward of one of many majors – and in sure genres we’re doing even higher. In hip-hop, for instance, we’re already the second-largest participant.”

Consider studies that Germany is its second-biggest market, accounting for 15.3% of the publicly-traded firm’s revenues within the first half of 2022.

The corporate’s group income development in H1 was up +35.4% YoY to €352.2 million, and up 35.6% YoY on an natural foundation (i.e. discounting acquisitions made this yr);

In accordance with Consider, in H1 2022, its group income in Germany elevated by 13% YoY, with digital revenues rising by round 25% available in the market.

Audio streaming grew 9.1% YoY within the first half of the yr in Germany and now accounts for 73.3% of the recorded music market’s complete revenues.

Germany’s document enterprise generated revenues of $1 billion (€967 million) within the first six months of this yr from each bodily music gross sales and streaming, a rise of 5.5% in comparison with the identical interval final yr for the world’s fourth-largest recorded music market.

“At Consider we’re pushed by the need to construct essentially the most complete providing so that every one German artists and labels, no matter their music style or improvement stage, can discover the correct help to suit their particular wants and ambitions to develop them to the following stage.”

Thorsten Freese

In an announcement issued to media, Freese mentioned: “At Consider we’re pushed by the need to construct essentially the most complete providing so that every one German artists and labels, no matter their music style or improvement stage, can discover the correct help to suit their particular wants and ambitions to develop them to the following stage.

“That may solely be achieved by combining Consider’s main Central Platform expertise and options with the energy of our native workforce’s digital savviness and market intelligence, in parallel with our funding in native repertoires and booming home genres like city”,

Added Freese: “It’s been fascinating to see this yr unfold and I’m thrilled that it proved to be such a milestone for Consider in Germany. We’re assured that we are going to proceed constructing on this yr’s landmark efficiency.

“It has by no means been extra related for us to place all our efforts into supporting our native labels and artists in any respect levels of their careers, in order that they’ll thrive and reside from their artwork, thus contributing to a fairer and extra sustainable music ecosystem.”


Particular artist case research cited by Consider in Germany embrace Theo Junior, who the corporate says began out as a TuneCore artist, however was subsequently signed by Consider-owned label Groove Assault and went into the High 10 of the Official German Charts along with his first single. 

One other instance cited by the corporate is indie pop band KAFFKIEZ, who it says went from its Label and Artist Options to Artist Providers division and noticed development of 300% on TikTok, and 500% on Spotify with practically 16 million streams on their debut album.

German rock band Milky Likelihood, who partnered with Consider for distribution in 2021, just lately reached the milestone of 1 billion streams on Spotify for his or her hit Stolen Dance.

Consider says that Miksu/Maccloud and T-Low’s Sehnsucht was the second most streamed monitor on Spotify in Germany in 2022, whereas Raf Camora was essentially the most streamed artist in Germany within the yr finish chart. Music Enterprise Worldwide

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