From celebrity artist voice clones on YouTube Shorts to HYBE’s growth into Latin Music… it’s MBW’s Weekly Spherical-Up

Welcome to Music Business Worldwide’s weekly round-up – the place we make certain you caught the 5 greatest tales to hit our headlines over the previous seven days. MBW’s round-up is supported by Centtrip, which helps over 500 of the world’s best-selling artists maximize their earnings and scale back their touring prices.

We knew it was coming, and now it’s right here. This week, in partnership with YouTube, Google unveiled its “most superior music technology mannequin so far” – an AI engine known as Lyria that “excels at producing high-quality music with instrumentals and vocals”.

Google additionally launched particulars of two experimental tasks it’s working with YouTube. The primary known as Dream Monitor, which can permit a restricted variety of YouTube Shorts creators to make “distinctive soundtracks” utilizing the AI-generated vocals of choose artists, together with Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Sia, T-Ache, Troye Sivan and Papoose.

The second mission facilities round a set of AI instruments that Google says it’s designing with artists, songwriters and producers to “assist bolster their inventive processes”.

Additionally this week, we realized that Warner Music Group has signed up for Deezer‘s ‘artist-centric’ royalty mannequin in France.

In the meantime, we reported that Okay-pop big HYBE is increasing into Latin Music, with its acquisition of Latin Music label Exile Music, and the launch of its new Mexico-based HYBE Latin America division.

Plus, TikTok launched a brand new function that hyperlinks the video platform to streaming providers together with Spotify, Amazon Music and Apple Music, whereas Warner Music Group’s FY revenues topped $6 billion for the primary time.

Right here’s what occurred this week…

YouTube Music
Image courtesy of YouTube

1) Welcome to the future: AI-generated vocal clones of superstars now available on YouTube Shorts – thanks to Google’s ‘most advanced music generation model to date’

On Thursday (November 16), Google unveiled what it calls its “most superior music technology mannequin so far”.

Dubbed Lyria, and constructed by Google DeepMind, the tech big says that the AI mannequin “excels at producing high-quality music with instrumentals and vocals, performing transformation and continuation duties, and giving customers extra nuanced management of the output’s type and efficiency”.

Google additionally launched particulars of two new AI ‘experiments’ in partnership with YouTube, the primary of which is dubbed Dream Monitor, an experiment in YouTube Shorts.

The opposite experiment is centered round a set of Music AI instruments that Google says it’s designing with artists, songwriters, and producers “to assist bolster their inventive processes”.

To develop these tasks, Google says that it has “introduced collectively technical specialists from throughout Google with a various vary of world-renowned artists and songwriters to discover how generative music applied sciences can responsibly form the way forward for music creation”…

2) Warner Music Group has signed up for Deezer’s ‘artist-centric’ royalties model in France

Universal Music Group isn’t the one main music firm to endorse Deezer’s new ‘artist-centric’ royalties mannequin.

On Monday (November 13) it was confirmed that Warner Music Group – the world’s third-largest music rights firm – has additionally partnered with Deezer on the brand new payout system for recorded music royalties.

That partnership, initially a minimum of, facilities on one territory: Deezer’s residence market of France.

Deezer’s ‘artist-centric’ mannequin was introduced by the DSP along with Common Music Group in September.

MBW understands that Warner Music Group, like Common, has been receiving royalties from Deezer underneath an ‘artist-centric’ system since October 1 in France…

3) TikTok strikes partnership with Spotify and Amazon Music to link app directly to music streaming services

TikTok has launched a brand new function known as “Add to Music App” that lets its customers save songs they uncover through TikTok on the streaming providers the place they hearken to their music.

In accordance with an announcement from TikTok on Tuesday (November 14), the Add to Music App function is launching “in partnership with the most important music streaming providers, together with Amazon Music and Spotify“.

MBW has confirmed that this function can be out there for Apple Music customers. On Amazon Music, this function is offered for Prime members and Amazon Music Unlimited prospects.

Add to Music App will initially be rolled out over the approaching weeks for customers within the US and UK with testing in additional markets to observe.

4) HYBE acquires Latin music label Exile Music, establishes HYBE Latin America

South Korea-headquartered music big HYBE has formally expanded into the booming Latin Music market.

On Monday (November 13), the corporate behind Okay-pop megastars BTS confirmed its acquisition of Latin Music firm Exile Music, an affiliate label of Spanish language leisure studio Exile Content material.

Exile Content material is a division of Candle Media, which is led by distinguished leisure executives Kevin Mayer and Tom Staggs.

By buying the Exile Music label, HYBE is launching a Mexico-based Latin Music arm known as HYBE Latin America, which, in accordance with the Korea Instances might be led by former YG Entertainment government Kah Jong-hyun. The exec takes up the position of CEO on the new division…


Warner Music Group has posted its fiscal This fall (calendar Q3) and FY monetary outcomes ending September 30, 2023.

WMG’s whole revenues for its full fiscal yr (the 12 months ended September 30) “eclipsed” $6 billion ($6.037bn) for the primary time within the firm’s historical past.

That FY determine – encompassing recorded music, music publishing and different actions – was up 3.9% YoY at fixed foreign money.

In calendar Q3 (the three months ended September 30 and the corporate’s fiscal fourth quarter), WMG generated whole revenues of $1.586 billion throughout recorded music, music publishing and different actions. That Q3 income determine was up 4.5% YoY at fixed foreign money.

The quarter included profitable releases from the Barbie soundtrack, FIFTY FIFTY, Ed Sheeran, MISAMO and Zach Bryan…

MBW’s Weekly Round-Up is supported by Centtrip, which helps over 500 of the world’s best-selling artists maximise their income and reduce their touring costs.

 Music Enterprise Worldwide

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