Joel Klaiman, a former Sony Music Entertainment govt, has launched ASCEND4M, described as a world music and leisure advertising and marketing and consulting company centered on complete media methods and sensible artist and model improvement.
ASCEND4M will present strategic steering to artists and companies within the music and leisure realm, in keeping with a press launch on Tuesday (August 29).
The company’s scope encompasses numerous features of music, media, advertising and marketing, and expertise administration, designed to cater to artists and enterprises working throughout numerous content material and media areas. Moreover, the company’s providers lengthen to artists who’re underneath its label.
One among ASCEND4M’s first initiatives entails collaborating with music and content material discovery app, Tunespotter, a search engine that identifies “optimum” moments for synchronizing music with visible media corresponding to films, TV exhibits, and commercials.
Klaiman turned concerned with Tunespotter in 2022 when he was introduced on to seek the advice of for the corporate. Just lately in June, Klaiman took on the function of CEO at Tunespotter to guide the corporate in driving engagement within the market.
“Years in my head, months within the making, I’m thrilled to announce my very own company and label.”
Joel Klaiman, Ascend4m
“With the content material explosion occurring throughout all media we’re dedicated to creating Tunespotter the final word vacation spot for the very best music you’ve ever seen,” Klaiman mentioned.
Aside from Sony, Klaiman has additionally held roles at different music labels like Columbia Records (as Govt Vice President and Normal Supervisor), Republic Records (as EVP, Promotion and Artist Growth), and Epic Records (as EVP, Promotion and Artist Growth).
He additionally served as President at HITCO Leisure, the place he oversaw the corporate’s transition in its sale to Concord.
“Years in my head, months within the making, I’m thrilled to announce my very own company and label. Working with groundbreaking artists and culture-changing corporations through the years, I’m grateful for the data and expertise gained from these experiences. I’m excited to companion with new and established artists and a broad vary of media companies as we carry for takeoff,” Klaiman mentioned.
Alongside Tunespotter, ASCEND4M’s consumer roster consists of North Star Boys, an Asian-American pop band, and Sorelle, a trio of singers who gained recognition as finalists on the NBC TV collection ‘The Voice’. Casey Baer, a singer-songwriter based mostly in Los Angeles and a rising TikTok star, can also be among the many company’s purchasers.
“We’ve been arduous at work since January placing a crew collectively that understands a growth-driven mindset and collaboration with goal. We wish to empower creators in order that they will ascend to heights by no means dreamed attainable,” mentioned Klaiman.
Music Enterprise Worldwide