Downtown makes strategic funding in ‘LinkedIn for creatives’ Vampr


Downtown Music Holdings has invested in tech startup Vampr.

Vampr, launched in 2016, is dubbed because the ‘LinkedIn for Creatives’ in keeping with a press assertion issued on Thursday (November 17).

The startup claims to assist creatives and artists discover folks to work with, create new music and monetize their work by way of its options together with premium subscription service Vampr Professional, its distribution arm Vampr Publishing and Vampr Academy, which gives programs and sensible video classes for creatives.

“Vampr has carved out an vital area of interest in our trade that fosters connections between music creatives,” mentioned Tracy Maddux, Downtown Music Holdings’ Chief Business Officer.

Downtown didn’t disclose the dimensions of its funding in Vampr, which it carried out as a part of Vampr’s present Seed 3 funding drive.

Along with the funding, the New York-based unbiased rights administration and music providers agency says that it’ll additionally assist develop Vampr’s advertising and marketing unit by offering its experience through Discovered.ee (pronounced FOUN-dee), a machine-learning powered promoting and digital advertising and marketing platform that Downtown acquired in January 2021.

Discovered.ee helps artists and labels construct, goal and improve promotional campaigns. With Discovered.ee, Downtown says that Vampr’s 1.2 million world customers will achieve entry to advertising and marketing instruments and to vary of on-line publications.

Downtown may also present Vampr with publishing instruments by way of Songtrust, a music royalty assortment and publishing administration firm that helps producers, and different rightsholders to gather their publishing royalties worldwide for over 3 million copyrights.

Moreover, Songtrust will administer the Vampr Publishing catalog, which represents over 60,000 songs. The catalog, which was launched in late 2020, has a compound month-to-month development charge of 21% in keeping with Downtown and has latest placements in exhibits and commercials from firms similar to Meta, CBS and HBO.

“Their funding is a bona fide trade endorsement of the best order that Vampr is making all the proper noises in our mission to assist early stage musicians thrive in a crowded trade.”

Josh Simons, Vampr

“We’re thrilled to increase our relationship with Downtown Music and its stellar group of manufacturers and providers. Their funding is a bona fide trade endorsement of the best order that Vampr is making all the proper noises in our mission to assist early stage musicians thrive in a crowded trade,” mentioned Vampr CEO Josh Simons.

The partnership with Downtown comes as Vampr continues to develop its enterprise. Earlier this 12 months, the corporate was named among the many 10 Most Innovative Music Companies of 2022 by Quick Firm.

“We see actual potential in Vampr as a platform which is why we’ve not solely invested, however are bringing our experience through Discovered.ee and Songtrust to assist them proceed to develop.”

Tracy Maddux, Downtown Music Holdings

Vampr was based by Australian musicians Josh Simons and Baz Palmer of Hunters & Collectors. The platform has facilitated almost 8 million connections throughout greater than 190 nations globally, in keeping with its website.

“We see actual potential in Vampr as a platform which is why we’ve not solely invested, however are bringing our experience through Discovered.ee and Songtrust to assist them proceed to develop,” Downtown’s Maddux added.

Downtown’s funding in Vampr comes two months after the group formed a brand new division to handle its world providers for artists and songwriters.

The brand new unit referred to as Downtown Music combines all of its world enterprise {and professional} providers together with distribution, label and artist providers, publishing administration, video and user-generated rights monetization, neighboring rights, royalty accounting options, sync licensing and inventive help providers.

It follows Downtown’s latest expansions into new markets together with Latin America.Music Enterprise Worldwide

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