Portuguese skilled soccer participant Cristiano Ronaldo introduced the launch of Erakulis, a wellness app that gives health, vitamin and psychological well being providers.

The athlete based the corporate to supply holistic well being choices that merge know-how and curated content material crafted underneath his steerage.

Customers can entry customized wellness plans, together with health packages, vitamin and psychological wellness choices, on-line video appointments with health-and-wellness specialists, and a group platform the place members can join.

The app is slated to launch on April 3. 

“As knowledgeable athlete, self-discipline, focus, and stability have been key to my success on the sphere. The numerous hours of coaching, consideration to vitamin, and psychological preparation have performed a vital position in my journey. We have added these options into Erakulis,” Ronaldo mentioned in an announcement. 

THE LARGER TREND

Ronaldo is one in every of a number of athletes to affix the health-and-wellness area. 

Tennis star Serena Williams started investing in digital well being startups, together with digital and in-office healthcare supplier Juno Medical, which raised $12 million in Series A funding in 2022. The spherical was coled by the tennis star’s Serena Ventures.

Williams additionally invested in related health firm Tonal’s $45 million Series C funding raise in 2019. Basketball gamers Stephen Curry and Paul George {and professional} golfer Michelle Wie contributed to the corporate’s $110 million raise in 2020.